Case Study: Salsify achieves accurate cost capitalization and sharper R&D focus with Jellyfish

Salsify improves profitability with cost capitalization and focuses teams on R&D innovation

Salsify, a product‑experience management company with about 80 engineers and 400 employees, needed a way to scale R&D while keeping teams focused on innovation. Their cost capitalization process was manual and inconsistent—managers spent roughly an hour per week (about 700 hours/year total) collecting time allocations—so Adam Ferrari, EVP of Engineering, engaged Jellyfish for its cost capitalization features and Allocation Framework to create a metric‑driven view of engineering work.

Jellyfish delivered automated cost capitalization, team‑level allocation reporting and operational metrics (cycle time, lead time), which reduced manual reporting time, improved accuracy, and produced data that has been successfully audited twice. By using Jellyfish’s Allocation Framework Salsify can quantify innovation investment (e.g., showing teams are ~80% focused on roadmap/architecture), justify headcount, and scale engineering more effectively while keeping investment targeted on R&D.

Salsify

Adam Ferrari

EVP of Engineering