Case Study: Iterable achieves engineering efficiency and faster software capitalization with Jellyfish

Iterable cuts software capitalization time by 98% with Jellyfish

Iterable, an AI-powered customer communication platform, faced challenges with high-level alignment, delivery problems, and the difficult task of accurately tracking and allocating R&D costs for software capitalization. They turned to the vendor Jellyfish and its Engineering Management Platform to gain visibility into engineering operations and improve financial reporting.

By implementing Jellyfish, Iterable automated its R&D project cost tracking and allocation, integrating the platform with its existing Jira and GitHub tools. This solution provided the data needed to optimize engineering operations across all levels. The measurable impact was a 98% reduction in the time spent on software capitalization worksheets, saving nearly 24 hours each month, while also improving data accuracy and team productivity.

Iterable