Case Study: Vodafone Italy achieves 79% more activations with Jellyfish Group's predictive value-based bidding

Vodafone Italy boosts sales 79% with Jellyfish Group

Vodafone Italy needed to boost both sales volume and profitability in a highly competitive market with tightening margins. To tackle this challenge, they partnered with vendor Jellyfish Group, leveraging Jellyfish Cloud and Google to develop an advanced value-based bidding strategy aimed at optimizing campaign ROI.

Jellyfish Group developed a predictive model using CRM and paid search data to estimate Customer Lifetime Value and assign predictive values to conversions. This data was integrated into Google Ads to shift from a target CPA to a target ROAS bidding strategy. The solution delivered a 79% increase in activations, a 17% increase in ROAS, and a 23% decrease in CPA.

Vodafone Italy