Case Study: Wrapmaster launches 98% Recycled Foil with Jellybean Creative Solutions

Wrapmaster launches 98% Recycled Foil with Jellybean Creative Solutions, driving a spike in website page views

Wrapmaster, a foodservice packaging company, faced the challenge of launching its new 98% Recycled Foil to a hospitality industry increasingly focused on sustainability. The company enlisted Jellybean Creative Solutions to create an integrated marketing campaign for this product launch on a tight deadline.

Jellybean Creative Solutions developed a multi-channel communications strategy targeting chefs and foodservice decision makers. A key component was a distinctive stop-motion and typography-based video used across trade media, social channels, PR, and digital communications. The campaign successfully drove a spike in website page views and achieved high impressions, engagements, and media views on social media. The Channel Marketing Manager at Wrapmaster's parent company praised the standout campaign and the perfect video.

Wrapmaster