Case Study: Wrapmaster achieves waste reduction and cost savings with Jellybean Creative Solutions

Wrapmaster drives 1.54 million OTS with Jellybean Creative Solutions

Wrapmaster, a foodservice business, faced the challenge of reducing kitchen waste and saving money for chefs and operators, especially with impending food waste legislation. They enlisted Jellybean Creative Solutions to launch a campaign demonstrating how Wrapmaster foodservice dispensers could provide a solution.

Jellybean Creative Solutions developed the "Waste Less, Save More" integrated campaign to position Wrapmaster dispensers as an indispensable tool. The solution emphasized cost savings and waste reduction, utilizing PR, digital, and social media channels. The campaign generated over 1.54 million opportunities to see, drove 450+ website click-throughs, and secured features in major trade titles. Jellybean's work successfully raised awareness among chefs and wholesalers, leading to the creation of an online calculator to help quantify savings.

Wrapmaster