Case Study: Wrapmaster counters PVC cling film misconceptions with Jellybean Creative Solutions

Wrapmaster counters PVC cling film misconceptions with Jellybean Creative Solutions and wins 40+ clippings

Wrapmaster, a provider of catering dispensers trusted by chefs for over 20 years, faced the challenge of countering negative perceptions around PVC cling film during the single-use plastic crisis. They tasked Jellybean Creative Solutions with creating a transparent, hard-hitting campaign to highlight the product's benefits and correct misconceptions.

Jellybean Creative Solutions implemented an integrated campaign based on research showing 81% of chefs rely on cling film. They communicated key benefits through video, print, e-marketing, PR, and social media. The results included over 40 press clippings, an opportunity to see of 705k, and provided the sales team with effective tools to educate end-users, successfully changing misplaced conceptions about the product.

Wrapmaster