Case Study: Wingmans sells out Spicy Mayo LTO with Jellybean Creative Solutions

Wingmans sells out 500-unit launch in 1 week with Jellybean Creative Solutions

The customer, Wingmans, a London-based restaurant known for its fusion flavors, faced the challenge of partnering with a QSR operator to launch and prove the potential of Frank's RedHot Spicy Mayo. Their goal was to create a promotion that would elevate a dish, drive footfall, and generate significant conversation. They enlisted the vendor, Jellybean Creative Solutions, for a digital and social campaign.

Jellybean Creative Solutions developed "The Big Frank" limited-time sandwich featuring the new spicy mayo. They promoted the two-week special through a targeted social media campaign and a video case study. The results were exceptional, with the initial 500 units selling out in a week. Due to overwhelming demand and a flood of "bring it back" messages, an additional 423 units were sold. The campaign also generated over 254k opportunities to see via influencers and a 3.12% engagement rate on owned channels, proving the product's success in a QSR environment.

Wingmans