Case Study: Untamed achieves top 10 wet cat food ranking with Jellybean Creative Solutions

Untamed climbs into the top 10 Wet Cat Food brands with Jellybean Creative Solutions

The customer, Untamed, a direct-to-consumer challenger brand in cat nutrition, faced the challenge of expanding from online sales into physical retail for the first time. Their goal was to translate their bold brand identity into an integrated shopper launch to drive awareness and secure listings. They enlisted Jellybean Creative Solutions for creative, shopper marketing, and event services.

Jellybean Creative Solutions implemented a through-the-line campaign that included developing a distinctive retail visual identity, extensive shopper activations like sampling events and a branded 'Catavan', and out-of-home media. This solution successfully helped Untamed secure listings across major grocery retailers. The brand climbed into the top 10 for the Wet Cat Food category within its first quarter, establishing a strong early market presence.

Untamed