Case Study: UK Food & Drink Shows achieves standout industry coverage with Jellybean Creative Solutions

UK Food & Drink Shows reaches 2,554,088 OTS with Jellybean Creative Solutions

UK Food & Drink Shows, a series of trade events, approached Jellybean Creative Solutions with the challenge of positioning their shows as the premier event for an industry in recovery. They tasked the vendor with delivering a memorable, high-quality PR and content campaign to generate strong coverage across key traditional and digital platforms.

Jellybean Creative Solutions implemented a two-pronged strategy involving a strategic press office for tailored previews and the creation of proactive press pieces. They also conducted virtual stakeholder Q&As to create engaging content. The results for Jellybean were outstanding, achieving over 2.5 million opportunities to see, coverage in more than 25 titles, and interviews with major industry figures. The campaign was hailed a resounding success with overwhelmingly positive feedback from exhibitors and visitors.

UK Food & Drink Shows