Case Study: Typhoo achieves a clear, unified retail presence with Jellybean Creative Solutions

Typhoo rolls out retail assets across 4 UK retailers with Jellybean Creative Solutions

Typhoo undertook a major brand repositioning around its 'Fear Free Tea' platform but faced the challenge of translating this new purpose-led identity into a clear and compliant retail presence across various UK supermarkets. They partnered with Jellybean Creative Solutions to develop a cohesive suite of shopper marketing assets that would ensure stand-out and clarity at the shelf.

Jellybean created a comprehensive toolkit of bold, highly legible assets for both digital and in-store channels, including retail media banners and shelf-edge communications, tailored for retailers like Tesco and Asda. The solution established a clear and unified retail expression of Typhoo's new positioning. This enabled an efficient cross-channel rollout that balanced purpose-driven messaging with strong shelf visibility, reinforcing the brand's credibility and impact at the point of purchase.

Typhoo