Case Study: TRU boosts launch buzz and footfall with Jellybean Creative Solutions

TRU reaches 1M+ with Jellybean Creative Solutions launch campaign

Jellybean Creative Solutions was hired by TRU, a new feel-good food and specialty coffee café, to help launch it as a destination for commuters, office workers, and students in London’s Holborn district. The challenge was to cut through an incredibly crowded food-to-go market and capture the attention of promiscuous and time-poor consumers.

Jellybean Creative Solutions implemented an integrated consumer launch campaign using multiple touchpoints. The solution included brand ambassador sampling at key locations, a PR strategy that offered journalists a free lunch at their convenience, building the café's social media presence from scratch, and an influencer marketing program. The results were significant, with direct engagement of over 10,000 consumers, a social reach of over 200,000, and PR coverage exceeding a reach of one million.

TRU