Case Study: The Hungry Boar boosts sampling and trade engagement with Jellybean Creative Solutions

The Hungry Boar sampled 40,000 packs with Jellybean Creative Solutions

The Hungry Boar, a new food brand, launched with the challenge of rapidly building market momentum. Their objectives were to drive large-scale consumer sampling, introduce their Sticklers product to key retailers, and establish it as a go-to snack. To achieve this, they partnered with vendor Jellybean Creative Solutions for an ambitious program of live event activations.

Jellybean Creative Solutions acted as a true extension of The Hungry Boar team, delivering a nationwide series of events. The solution included a custom stand, a sampling strategy that distributed nearly 40,000 packs, and interactive games to boost engagement. The results were strong, with an estimated 177,300 total visitors, successful on-site sales, and positive feedback. The campaign also generated significant organic social media engagement, with content achieving over 35,800 views.

The Hungry Boar