Case Study: The Cheeky Panda lands Boots coverage with Jellybean Creative Solutions

The Cheeky Panda lands 33 pieces of coverage with Jellybean Creative Solutions

The Cheeky Panda, a sustainable personal care and beauty brand, faced the challenge of promoting its newly awarded biodegradable bamboo facial wipes following a major nationwide listing in Boots. To generate awareness, they enlisted their vendor, Jellybean Creative Solutions, to execute a PR campaign targeting both consumer and trade media.

Jellybean Creative Solutions implemented a creative Christmas-themed campaign, sending festive press packs containing product samples and a cocktail mix to key journalists. This solution generated 33 significant pieces of coverage across national and lifestyle media, achieving a reach of approximately 1.2 million. The vendor's work was praised by The Cheeky Panda's retail & brand marketing manager for its attention to detail and fantastic results.

The Cheeky Panda