Case Study: Supermalt launches Supermalt Stout in retail trade with Jellybean Creative Solutions

Supermalt earns 215 million reach launching Supermalt Stout with Jellybean Creative Solutions

Supermalt, the UK's leading malt drink brand, faced the challenge of launching its first alcoholic beverage, Supermalt Stout, into national supermarkets. They enlisted Jellybean Creative Solutions to drive retailer awareness and generate buzz for the new product through a standout trade PR campaign, alongside POS development and shopper marketing.

Jellybean executed a multi-faceted solution including earned and paid trade media coverage, journalist sampling, and the creation of retailer case studies. They also developed a comprehensive POS toolkit for the convenience channel. The results were significant, including 17 pieces of press coverage with a 215 million reach, 387,684 impressions from paid media, and POS materials that directly contributed to increased sales and trial. The marketing manager stated that Jellybean provided exceptional service and was instrumental in the successful launch.

Supermalt