Case Study: Schwartz boosts foodservice value messaging with Jellybean Creative Solutions

Schwartz wins new listings with Jellybean Creative Solutions using cost-in-use insights and consumer research

The customer, Schwartz, a leading herbs, spices, and seasonings brand, was facing the challenge of foodservice operators swapping to cheaper ingredients due to rising costs. Schwartz wanted to demonstrate its value and quality to help operators maintain profitability. Jellybean Creative Solutions was tasked with revitalizing the brand's messaging to address this market issue.

Jellybean Creative Solutions conducted research with a certified chef panel and consumers to gather cost-in-use evidence and upsell opportunities. This provided compelling insights into how much more consumers were willing to pay for dishes seasoned with Schwartz. The results were integrated into all foodservice messaging, supporting the sales team and helping to win new listings with wholesalers and operators by clearly showcasing the value of the premium brand.

Schwartz