Case Study: Sarson’s launches sachets for foodservice with Jellybean Creative Solutions

Sarson’s reaches 10,000 fish and chip shops with Jellybean Creative Solutions

The customer, Sarson's, faced the challenge of launching a new malt vinegar sachet format in response to the COVID-19 crisis, which had increased demand for single-serve solutions and safer take-away options. Their primary goal was to target the fish and chip shop market and the wider foodservice sector. They partnered with the vendor Jellybean Creative Solutions for an integrated marketing campaign.

Jellybean Creative Solutions created an integrated launch campaign with the message "You asked, we answered!", which included a video, a dedicated website and Facebook page, high-impact advertising with sampling, direct mail, email marketing, social media, and PR. The campaign successfully drove awareness and sales, helping to secure crucial wholesaler listings across the fish and chip shop sector and the wider foodservice market. The vendor, Jellybean, delivered a timely and impactful strategic launch that was very well received.

Sarson’s