Case Study: Sarson's helps fish and chip shops stay safe with Jellybean Creative Solutions

Sarson's helps fish and chip shops with Jellybean Creative Solutions kit adopted by hundreds

The customer, Sarson's, faced the challenge of creating a practical resource to support fish and chip shops during the Covid-19 pandemic while reinforcing its brand's support for the trade. The vendor, Jellybean Creative Solutions, was tasked with developing an integrated marketing campaign to achieve this.

Jellybean Creative Solutions created a subtly branded social distancing signage kit, including posters and floor stickers, which was offered to shops. This solution was promoted through PR, social media, trade advertising, and direct mail. The initiative was a major success, with hundreds of operators swiftly signing up to receive the kit, necessitating a reprint to meet the high demand. The campaign also achieved coverage in all key trade titles, effectively strengthening Sarson's community presence.

Sarson's