Case Study: Sarson’s achieves a COVID-safe sachet launch with Jellybean Creative Solutions

Sarson’s drives wholesaler listings and sales with Jellybean Creative Solutions

Sarson's, a malt vinegar brand, faced the challenge of launching a new single-serve sachet product in response to the Covid-19 pandemic's shift away from shared tabletop bottles and the rise in takeaway and delivery orders. They enlisted Jellybean Creative Solutions to create an integrated marketing campaign targeting the fish and chip shop sector and the wider foodservice market.

Jellybean Creative Solutions developed an integrated launch campaign centered on the message "You asked, we answered!" which leveraged real quotes from fish and chip shops. The solution included a launch video, advertising with sampling, direct mail, email marketing, social media, and PR. The campaign was highly effective, driving significant wholesaler listings and sales throughout the target sector. Jellybean successfully delivered a strategic and timely launch that dovetailed with Sarson's overarching brand campaign.

Sarson’s