Case Study: Sarson’s supports fish and chip shops during Covid with Jellybean Creative Solutions

Sarson’s drives 5,100 social engagements with Jellybean Creative Solutions

The customer, Sarson's, faced the challenge of pivoting its marketing plans to support fish and chip shop operators and celebrate their community work during the COVID-19 lockdown. The vendor, Jellybean Creative Solutions, was tasked with creating a campaign to achieve this.

Jellybean Creative Solutions implemented a social media campaign called "Proud to Serve Our Community" on Sarson's Facebook page. The solution involved a competition where shops shared their stories for a chance to win cash prizes, with Sarson's donating £50 to a charity appeal for every valid entry. The results for Jellybean included 10 competition entries, over 5,100 social media engagements, and significant PR coverage. The campaign successfully demonstrated Sarson's commitment to the industry and resulted in a £200 donation to charity.

Sarson’s