Case Study: Ritter Sport UK & Ire boosts launch buzz and reach with Jellybean Creative Solutions

Ritter Sport UK & Ire reaches 21 million with Jellybean Creative Solutions

The customer, Ritter Sport UK & Ire, faced the challenge of launching its new Salted Caramel & Orange chocolate bar to its core demographic of women aged 40+ with a campaign that was impossible not to share. To meet this goal, they enlisted the vendor, Jellybean Creative Solutions, for a campaign utilizing retail PR, consumer PR, and influencer marketing.

Jellybean Creative Solutions implemented an 'impossible not to share' campaign called "Start Your Love Affair With The Square." This solution involved celebrity social media partnerships, PR outreach, and influencer gifting. The results were 38 pieces of coverage with a reach exceeding 21 million, plus a successful product giveaway that reached over 600,000 people. The vendor's work was praised for understanding the brief and playing a vital role in the campaign's smooth execution.

Ritter Sport UK & Ire