Case Study: Porky Whites boosts festive sales and brand engagement with Jellybean Creative Solutions

Porky Whites boosts online store sessions by 185% with Jellybean Creative Solutions

The British sausage brand Porky Whites challenged Jellybean Creative Solutions to raise awareness of its festive product range and drive sales through its online shop. The family-owned business needed to boost its profile in local, regional, and mainstream media while also increasing engagement with its loyal customer base on social media.

Jellybean implemented an integrated PR and social media campaign. The PR strategy involved creating a sensational news hook with new festive products, including bacon-scented wrapping paper, which was sent to media outlets in hampers. For social media, Jellybean managed the Facebook page and ran a "Spot The Sausages" competition. The results were exceptional, achieving 56 media pieces with a reach of 14.25 million, including a feature on Channel 4. Social media drove a 185% increase in online store sessions, and Facebook page impressions increased by 2487%.

Porky Whites