Case Study: Porky Whites achieves record brand awareness with Jellybean Creative Solutions

Porky Whites boosts brand awareness with Jellybean Creative Solutions and 81 million reach

Surrey sausage manufacturer Porky Whites appointed Jellybean Creative Solutions to run an integrated PR and social media campaign. Their challenge was to increase the brand's profile and reach beyond its loyal consumers to engage a new, younger generation and boost national media exposure.

Jellybean created and launched the SAUSIES Awards, a campaign linking the brand to celebrities. The solution included a virtual awards ceremony and targeted PR outreach. The campaign achieved a total reach of over 81 million, a 1,519% increase in social engagements, and an estimated ROI of 15:1, providing Porky Whites with its biggest ever boost in brand awareness with new consumers.

Porky Whites