Case Study: Peppadew International secures foodservice route to market with Jellybean Creative Solutions

Peppadew International secures listings with Jellybean Creative Solutions across the big 3 wholesalers

Peppadew International approached Jellybean Creative Solutions with the challenge of launching their new product, PEPPADEW® Bites, into the UK foodservice market. Their primary goal was to secure national wholesaler listings to establish a viable route to market for foodservice operators to purchase the product.

Jellybean Creative Solutions developed an insight-led "Pep Up Your Menu" campaign, creating a compelling sales story supported by consumer research and chef-developed menu concepts. They provided a comprehensive toolkit of sales support materials and executed a fully integrated plan including PR, digital trade media, and targeted social marketing. As a result of this strategy, Jellybean helped Peppadew achieve national listings with the top three wholesalers and several regional groups, successfully securing the required route to market for the new product launch.

Peppadew International