Case Study: Mutti achieves nationwide product trial and brand buzz with Jellybean Creative Solutions

Mutti reaches 1.4 million people with Jellybean Creative Solutions

The customer, Mutti, faced the challenge of driving nationwide trial of its pasta sauces to prove their superior quality and convert first-time tasters into brand believers. The vendor, Jellybean Creative Solutions, was tasked with creating an integrated event activation to achieve this.

Jellybean Creative Solutions designed and implemented a mobile Mutti kitchen that toured seven cities. The solution included live demonstrations by a chef ambassador, product sampling, and promotional activities. This campaign reached a footfall of 1.4 million people, distributed over 100,000 samples, and achieved a press reach of 12 million. The vendor successfully facilitated a direct brand experience that generated overwhelmingly positive consumer feedback.

Mutti