Case Study: Mutti Immersive Dining boosts brand engagement with Jellybean Creative Solutions

Mutti Immersive Dining drives 3.5M social reach with Jellybean Creative Solutions

The customer, Mutti Immersive Dining, faced the challenge of launching their 'Make It Mutti' campaign in a unique way that would showcase their brand values and heritage. They enlisted the vendor, Jellybean Creative Solutions, to create an integrated marketing event that would engage attendees and encourage social sharing.

Jellybean Creative Solutions developed a 360 immersive dining experience at the Saatchi Gallery, taking guests on a multi-sensory culinary journey through the life cycle of the tomato. The solution combined projection mapping, interactive visuals, and a special menu hosted by a brand ambassador. This approach resulted in highly positive feedback and significant social media impact, achieving 70 posts and over 2,000 engagements with a combined reach of 3.5 million. The vendor was praised as an integral part of the client's marketing team.

Mutti Immersive Dining