Case Study: Mutti boosts brand awareness and product trial with Jellybean Creative Solutions

Mutti drives 3,500 samples and 151k social reach with Jellybean Creative Solutions

The customer, Mutti, faced the challenge of creating awareness and driving trial of its Mutti Essentials range with target foodie consumers. Jellybean Creative Solutions was tasked with developing an integrated marketing campaign to meet this objective.

Jellybean Creative Solutions created a unique brand experience at the high-profile Pub in the Park festival. The solution included a branded stand with product sampling, interactive cooking classes hosted by a Mutti chef, and a fair-style game to drive engagement. The campaign was a great success for Jellybean Creative Solutions, resulting in 3,500 samples distributed, significant social media reach, and overwhelmingly positive feedback from both attendees and the client.

Mutti