Case Study: Mutti achieves stronger brand awareness and engagement with Jellybean Creative Solutions' ambassador strategy

Mutti drives 13.1M views with Jellybean Creative Solutions

Mutti, a premium tomato product brand, faced the challenge of creating an impactful influencer campaign that would feel authentic to foodie audiences and showcase their product's quality and versatility. They partnered with the vendor Jellybean Creative Solutions to develop and execute an ambassador strategy using social media and events.

Jellybean Creative Solutions implemented a solution focused on selecting authentic ambassadors who genuinely loved the brand, including high-profile chefs and content creators. They nurtured these relationships with an immersive trip to Mutti's home in Parma, Italy. This strategy generated over 13.1 million total views and an engagement rate of nearly 3%, establishing a scalable foundation for long-term growth as noted by the Mutti Marketing Manager.

Mutti