Case Study: Mutti brings its heritage to life with immersive dining by Jellybean Creative Solutions

Mutti drives 12.8M reach with Jellybean Creative Solutions

Mutti, a premium tomato product brand, faced the challenge of launching its 'Deceptively Simple' campaign in an extraordinary way. The goal was to showcase the brand's heritage and quality while changing perceptions and encouraging social sharing. To achieve this, they partnered with the vendor Jellybean Creative Solutions for an immersive event.

Jellybean Creative Solutions created a one-of-a-kind immersive dining experience at the historic Queen’s House. The solution blended storytelling, cutting-edge technology, and a bespoke menu to guide guests through the tomato's lifecycle. The event culminated in a breathtaking outdoor projection on the building’s façade. This solution generated outstanding feedback and significant organic coverage, with 68 social posts from influencers and media who have a combined reach of 12.8 million followers. Jellybean's delivery was described by the client as a "masterclass in bringing a brand story to life."

Mutti