Case Study: Mutti achieves record UK shopper engagement with Jellybean Creative Solutions' on-pack promo

Mutti drives 11,000+ entries with Jellybean Creative Solutions

The customer, Mutti, challenged vendor Jellybean Creative Solutions to create its first-ever on-pack shopper competition. The goal was to drive meaningful participation at the point of purchase, deepen shopper engagement, and deliver measurable category value growth across seven major UK retailers.

Jellybean Creative Solutions implemented a campaign by placing a "Find a Golden Tomato, Win a Trip to Italy" promotion directly on 800,000 product units. The solution used a QR code for a frictionless entry process and offered prizes rooted in the brand's authentic heritage. The results were Mutti's most successful UK shopper competition to date, generating over 11,000 entries with a 93.3% validation rate, significantly above industry benchmarks, and a 52% eVoucher activation rate.

Mutti