Case Study: Mutti boosts UK growth with Jellybean Creative Solutions

Mutti boosts UK sales by £4.5 million with Jellybean Creative Solutions

The customer, Mutti, faced the challenge of driving trade, consumer, and shopper consideration, awareness, and purchase intent through a sustained year-long program. They partnered with the vendor, Jellybean Creative Solutions, on an integrated consumer retail initiative inspired by their annual Pomodorino d’Oro award.

Jellybean Creative Solutions implemented a solution with three core pillars: a trade press and thought leadership program, a nationwide cooking competition, and a shopper marketing promotion. This approach significantly increased Mutti's distribution from 26% to 49%, added £4.5 million in sales, and grew their value share by 57%.

Mutti