Case Study: Mutti drives category growth with Jellybean Creative Solutions' shopper campaign

Mutti boosts coupon redemption to 56% with Jellybean Creative Solutions

The customer, Mutti, faced the challenge of sustaining category excitement and driving continued sales growth across key UK supermarkets for their shopper marketing campaign. They again enlisted their vendor, Jellybean Creative Solutions, to deliver this integrated campaign, which utilized retail trade and shopper marketing services.

Jellybean Creative Solutions built on a previous successful campaign by refining a 12-week instant win prize draw. A key innovation was the introduction of rollover winning moments to maximize prize distribution. The campaign resulted in a visible sales uplift, significant incremental value to the tomato category, and dramatically outperformed industry benchmarks with a 56% coupon redemption rate. This reinforced Mutti's premium positioning and proved the campaign's effectiveness and strong ROI.

Mutti