Case Study: Mutti boosts sales and category value with Jellybean Creative Solutions shopper campaign

Mutti boosts competition entries 454% with Jellybean Creative Solutions

The customer, Mutti, faced the challenge of engaging supermarket shoppers and increasing sales across its tomato product range. Jellybean Creative Solutions was tasked with delivering a standout shopper marketing initiative to bring excitement to the category.

Jellybean Creative Solutions conceived and executed a 12-week instant win prize draw titled "Win a Food Adventure in Parma" across major retailers. The campaign utilized tailored shopper media and offered a grand prize trip to Italy. The results were significant, including a 454% increase in entries, a 13.4% coupon redemption rate, and Mutti becoming the number two brand in the category, contributing an additional £6.3 million in value.

Mutti