Case Study: Mondelez International reignites Philadelphia Professional sales with Jellybean Creative Solutions

Mondelez International drives foodservice sales growth with Jellybean Creative Solutions after testing 100+ chefs

Mondelez International faced the challenge of reigniting chefs' love for its Philadelphia Professional brand after years of market inactivity. The goal was to differentiate it from cheaper own-label alternatives by showcasing its superior taste and versatility. They enlisted Jellybean Creative Solutions to develop an integrated marketing campaign to drive awareness and recruit new users.

Jellybean Creative Solutions conducted extensive product testing with over 100 chefs to evidence the product's superiority. Their solution was the "You Don’t Know Philly" campaign, which partnered with five respected chefs, known as The Philly Five, to inspire new uses for the product. The results included a considerable spike in foodservice sales versus the previous year, strengthened brand credibility, and high praise from wholesale partners for the renewed focus on the sector.

Mondelez International