Case Study: Mondelez International reignites Philadelphia Professional with Jellybean Creative Solutions

Mondelez International boosts PR ROI 10:1 with Jellybean Creative Solutions

The customer Mondelez International faced the challenge of reigniting chefs' interest in its Philadelphia Professional brand, which had been inactive in the market. They needed to differentiate the product from cheaper alternatives by showcasing its superior taste, quality, and versatility. They engaged Jellybean Creative Solutions to drive awareness and recruit new users through inspirational content.

Jellybean Creative Solutions implemented an integrated campaign titled "You Don’t Know Philly," which involved extensive product testing and collaboration with five respected chefs known as The Philly Five. The solution successfully challenged chefs to discover uses beyond bagels and cheesecake. The results included over 250 recipe books downloaded, more than 615,000 total opportunities-to-see from PR coverage, an ROI of 10:1, over 2,600 website visits, and a doubled Instagram following in under six months.

Mondelez International