Case Study: Mizkan Euro inspires chefs and mixologists with Jellybean Creative Solutions’ Chefs in Conversation campaign

Mizkan Euro boosts social organic impressions by 3,283% with Jellybean Creative Solutions

The customer, Mizkan Euro, faced the challenge of inspiring chefs and mixologists to discover new uses for its Honteri condiment, a product traditionally used in Japanese cooking. They tasked the vendor, Jellybean Creative Solutions, with creating a campaign to educate these professionals and, most critically, get samples into their hands.

Jellybean Creative Solutions created "Chefs in Conversation," a multimedia chef-to-chef series centered on an innovatively staged video. This campaign used a digital and social strategy that included data-gated sampling. The results were highly successful, exceeding sample request KPIs by 216%, achieving a 300% Instagram follower growth, and generating over 400,000 total impressions, effectively introducing the product to a new market of mixologists.

Mizkan Euro