Case Study: Mizkan Euro boosts Honteri awareness with Jellybean Creative Solutions

Mizkan Euro boosts sample requests 216% with Jellybean Creative Solutions

Mizkan Euro tasked its marketing agency, Jellybean Creative Solutions, with raising awareness of its Honteri condiment among UK chefs and mixologists. The challenge was to educate these professionals on the product's versatility beyond traditional Japanese cooking and grow its user base in the UK foodservice sector, which had very little existing brand awareness.

Jellybean Creative Solutions created the "Chefs in Conversation" campaign, a chef-to-chef video series filmed via live link during lockdown. The multimedia campaign was promoted through targeted paid media, a bespoke landing page, and a strategic mix of organic and paid Instagram posts. The solution drove impressive results for Mizkan Euro, including product sample requests at 216% of KPI, a 300% growth in Instagram followers, and over 400,000 total impressions, successfully introducing Honteri to a new market of mixologists and bartenders.

Mizkan Euro