Case Study: McCormick Flavour Solutions drives standout trade show success with Jellybean Creative Solutions

McCormick Flavour Solutions drives 1,600+ merchandise giveaways with Jellybean Creative Solutions

McCormick Flavour Solutions tasked Jellybean Creative Solutions with creating a show-stopping trade show stand to maximize impact and drive new business opportunities at the Booker Catering Trade Show. The challenge was to design and build a stand that would showcase their foodservice brands and help them stand out amongst a crowd of other suppliers.

Jellybean Creative Solutions created a split-themed stand featuring a central kitchen tower for cooking fresh samples, which drove significant footfall. Their solution included offering samples, downloadable recipes, merchandise giveaways, and competitions, supported by digital marketing and trend-led masterclasses. The vendor's efforts resulted in stand attendance that exceeded expectations, with huge crowds, over 1,600 items of merchandise given away, and multiple sales secured during and after the event. McCormick reported it was their busiest stand ever and the busiest at the entire show.

McCormick Flavour Solutions