Case Study: McCormick Flavour Solutions boosts trade sales with Jellybean Creative Solutions' city blitz campaign

McCormick Flavour Solutions boosts sample conversion to 75% with Jellybean Creative Solutions

McCormick Flavour Solutions, owner of Frank’s RedHot and French’s sauces, tasked Jellybean Creative Solutions with driving trade sales among independent casual dining outlets. Their key challenges were to build brand awareness, convert outlets to use the sauces, and encourage reorders from recommended wholesalers.

Jellybean Creative Solutions executed a national field sales sampling campaign, making surprise visits to over 1,300 operators in key UK cities to deliver free product samples and collect valuable data. The solution was highly successful, achieving a 75% conversion rate in its peak week and providing McCormick with qualitative feedback to drive future sales.

McCormick Flavour Solutions