Case Study: McCormick Flavour Solutions achieves 400% more recipe book downloads with Jellybean Creative Solutions

McCormick Flavour Solutions boosts recipe downloads 400% with Jellybean Creative Solutions

McCormick Flavour Solutions acquired the hot sauce brand Cholula and tasked Jellybean Creative Solutions with launching it into the UK foodservice market. Their challenge was to showcase the sauce's versatility as an ingredient across various cuisines and to differentiate it from McCormick's other hot sauce product, Frank’s RedHot.

Jellybean Creative Solutions engaged 11 top UK chefs to create unique recipes using Cholula, compiling them into a "Fusion Mexicana" recipe book. This was promoted through targeted digital communications, social media, PR, and event sponsorship. The campaign delivered 140,000 impressions and smashed its core KPI by achieving over 1,000 recipe book downloads, exceeding the goal by 400%.

McCormick Flavour Solutions