Case Study: Mary Berry’s Dressings boosts brand reach with Jellybean Creative Solutions

Mary Berry’s Dressings wins 50 pieces of coverage and £200k+ EMV with Jellybean Creative Solutions

The customer, Mary Berry’s Dressings, faced the challenge of recruiting new customers for its dressing range, encouraging existing customers to shop across the range, and increasing usage occasions. Jellybean Creative Solutions was engaged to address this with a public relations service.

Jellybean Creative Solutions developed the "Do The Twist" PR campaign, which included creating engaging content, on-trend recipes, and targeted media gifting. The solution successfully generated an earned media value exceeding £200k and achieved 50 pieces of coverage in target publications. The vendor's campaign was described as extremely effective by the customer.

Mary Berry’s Dressings