Case Study: Maldon Salt boosts brand awareness and loyalty with Jellybean Creative Solutions

Maldon Salt’s 140th anniversary reaches 88m with Jellybean Creative Solutions

The customer, Maldon Salt, faced the challenge of creating an exciting campaign to celebrate its 140th anniversary and drive brand awareness. The vendor, Jellybean Creative Solutions, was tasked with developing an integrated marketing solution to meet this goal.

Jellybean Creative Solutions created an integrated campaign centered around a memorable birthday party held 100 feet in the air at London in the Sky. The solution included a radio competition, influencer partnerships, and special events. The results were highly successful, generating nearly 1,000 competition entries, a recipe reach of 88 million, and 52.8k Instagram views. Guest feedback was overwhelmingly positive, with one attendee stating, "I don’t think any brand event is ever going to top this."

Maldon Salt