Case Study: Maldon Salt launches new ranges with experiential activations by Jellybean Creative Solutions

Maldon Salt reaches 75k Instagram followers with Jellybean Creative Solutions

The customer, Maldon Salt, faced the challenge of launching two new product ranges and needed a marketing strategy to generate significant exposure. Jellybean Creative Solutions was tasked with creating an integrated campaign to highlight the new Merchant's Range and Flavoured Range.

Jellybean Creative Solutions implemented a solution centered on two key experiential events hosted by a Michelin-starred chef. These activations leveraged a partnership with Countertalk and were amplified to a wide audience through live streaming and social media. The results included reaching 75k Instagram followers live, securing attendance from key media and top influencers, and achieving positive testimonials from both the customer and the chef.

Maldon Salt