Case Study: Maldon Salt elevates festive engagement with Jellybean Creative Solutions

Maldon Salt earns 22 pieces of Christmas coverage with Jellybean Creative Solutions

The customer, Maldon Salt, faced the challenge of uniting both trade and consumer audiences during the unique Christmas season of 2020. Their goal was to drive awareness and demonstrate how their salt could elevate festive recipes, recruiting new users while inspiring seasoned chefs. They enlisted the vendor, Jellybean Creative Solutions, to execute a campaign leveraging PR, creative, and social media services.

Jellybean Creative Solutions implemented a dual-focused campaign titled 'Maldon’s Extraordinary Christmas'. The solution involved recruiting ten influential chefs and mixologists to create a series of video hints and tips for using Maldon Salt, which were then curated and shared on Maldon's Instagram platform. The results were significant, achieving 22 pieces of coverage in leading consumer titles, 17 million opportunities to see, and over 40,000 monthly views on Instagram.

Maldon Salt