Case Study: Maldon Salt boosts awareness and supermarket sales with Jellybean Creative Solutions

Maldon Salt earns 20+ media placements with Jellybean Creative Solutions

The customer, Maldon Salt, needed to raise consumer awareness for its Perfectly Crushed Original Salt Grinders and communicate the product's unique selling points and availability in UK supermarkets. To meet this challenge, they worked with the vendor Jellybean Creative Solutions on a consumer PR campaign.

Jellybean Creative Solutions implemented a full PR launch campaign, leading with the news of a new nationwide listing in Morrisons. The solution involved creating and distributing press hampers with recipe books and ingredients to key media, alongside providing a media bank of recipes and photography. This strategy resulted in over 20 pieces of coverage in target media, including the Daily Mail and Sunday Express, with a reach of millions. The vendor, Jellybean, successfully exceeded all set KPIs.

Maldon Salt