Case Study: Maldon Salt strengthens hospitality reputation with Jellybean Creative Solutions

Maldon Salt boosts reach with Jellybean Creative Solutions and drives 4,185,000 social opportunities to see

Maldon Salt, a producer of high-quality salt, sought to strengthen its reputation and position itself as a trusted partner within the hospitality industry. The company partnered with vendor Jellybean Creative Solutions on an integrated campaign to highlight thought leadership and showcase its product quality to the HORECA sector.

Jellybean Creative Solutions created The Maldon Salt 50, an annual power list celebrating the brand's most influential users in UK hospitality. The solution included a professionally designed magazine, curated gift boxes for honorees, and a coordinated PR and social media launch. The campaign was a resounding success, generating significant organic engagement from influential chefs and delivering over 4 million social media impressions, 224,000 PR opportunities to see, and 106,000 website visits for Maldon Salt.

Maldon Salt