Case Study: Maldon achieves festive brand awareness with Jellybean Creative Solutions

Maldon reaches 17m opportunities to see with Jellybean Creative Solutions

The customer, Maldon Salt, a renowned salt brand, faced the challenge of uniting trade and consumer audiences during the unique Christmas of 2020. Their goal was to drive awareness and provide usage inspiration for their product through a dual campaign. They enlisted the vendor, Jellybean Creative Solutions, to utilize PR, creative, and social media services.

Jellybean implemented a solution called 'Maldon’s Extraordinary Christmas,' mobilizing both its foodservice and consumer PR teams. They recruited influential chefs and mixologists to create video content for social media and secured extensive recipe coverage in leading consumer publications. The results for Maldon included 22 pieces of coverage, 17 million opportunities to see, and over 40,000 monthly Instagram views, creating a compelling campaign during a difficult time.

Maldon