Case Study: Lakeland Dairies boosts awareness and sales for Pour & More with Jellybean Creative Solutions

Lakeland Dairies launches Pour & More in 2 weeks with Jellybean Creative Solutions

The client, Lakeland Dairies, faced the challenge of launching its new Pour & More cream alternative into SPAR stores throughout the South West. To drive awareness with both retailers and shoppers, they enlisted their longstanding vendor, Jellybean Creative Solutions, to create a targeted marketing campaign.

Jellybean Creative Solutions devised an in-store sampling tour, recruiting influential SPAR stores to participate. Their solution included a two-week sampling campaign supported by a price promotion, social media content for retailers, and a consumer competition. The campaign successfully drove excellent scores for awareness, engagement, conversion, and repeat purchases. Retailers provided exceptionally positive feedback and reported high demand for the product, with one store manager noting they had to repeatedly reorder stock. Due to this success, the tour is expected to expand as distribution grows.

Lakeland Dairies