Case Study: Hobart achieves a standout integrated marketing campaign with Jellybean Creative Solutions

HOBART launches a year-long campaign with Jellybean Creative Solutions using an 11-site, 70-piece orchestra story

HOBART, a manufacturer of class-leading cooking and dishwashing equipment, sought to highlight its ethos of building lasting relationships with stakeholders through a marketing campaign that was unique and would cut through the noise. The company partnered with vendor Jellybean Creative Solutions to develop this new integrated campaign.

Jellybean Creative Solutions leveraged an opportunity to film at a school with an award-winning orchestra. They created a unique video that juxtaposed the kitchen's operation with an orchestra, forming the centerpiece of the "In Tune with You" campaign. This asset was used across PR and a sales promotion, successfully launching HOBART's new Twitter presence and was held up by the company's UK MD as a demonstration of its innovative marketing efforts.

HOBART