Case Study: Hobart achieves strong launch engagement with Jellybean Creative Solutions

HOBART boosts PPC and makes hoods page its most visited with Jellybean Creative Solutions

The customer, Hobart, a foodservice equipment manufacturer, faced the challenge of launching its next-generation Hood-Type dishwasher range to two distinct audiences: end users and its dealer network. The goal was to reinforce its reputation as an innovator while clearly communicating the new product's benefits. They turned to vendor Jellybean Creative Solutions for an integrated marketing campaign.

Jellybean implemented a comprehensive multi-channel solution targeting both audiences through digital media, email, print, PR, social assets, and Google PPC. The campaign delivered strong results, with PPC performance improving significantly month-on-month. The dedicated product landing page became the most visited section of the Hobart website, and targeted PR secured substantial coverage, successfully reinforcing the launch message.

HOBART