Case Study: Hammonds boosts brand awareness with an integrated campaign from Jellybean Creative Solutions

Hammonds reaches 40,000+ OTS with Jellybean Creative Solutions

Hammonds, a long-established UK sauce supplier to fast food outlets and pubs, faced the challenge of building brand awareness and introducing its newly redesigned 1L bottle with a new easy-grip format. Jellybean Creative Solutions was tasked with creating a campaign to reach target operators and communicate these new product benefits.

Jellybean Creative Solutions implemented a fully integrated multichannel media and PR campaign. The strategy included print, digital display, social media, and email, all centered around a creative advert that visually demonstrated the bottle's unique selling points, including its ability to stand upside down, under the strapline "The Great Taste Of Hammonds, Whichever Way You Look At It." The campaign achieved over 40,000 opportunities-to-see, successfully reaching its niche market, and received excellent feedback from the client for its clever and effective idea.

Hammonds